Existing originally as a curated web shop of handmade home goods created by other designers, Willful turned into a brand of its own quickly after the launch of its own line,  which started with wooden spoons, followed by wooden salad bowls, cutting boards, and mini vessels. Over the past couple of years, Willful has grown into a line of simple, yet modern home goods, which have become internationally recognized for their bold colors, bare woods, and organic textures. Made with equal parts purpose, intention, and joy, we hope you’ll love your Willful goods for years to come.